新媒体背景下在校大学生微商创业调查研究——以济源职业技术学院为例

Study on Micro Business Entrepreneurship of College Students under New Media Background——Taking Jiyuan Vocational and Technical College as an Example

随着互联网的发展,微商创业因其门槛低、投资少、可操作性强等特点受到大学生的青睐。对学生来说,微商创业不仅是一种创业实践,可以提高学生素质,而且为今后进入社会的创业提供经验教训。本文首先对微创业和微商创业进行了概念界定,然后以济源职业技术学院为例,对在校大学生从事微商创业的基本情况进行了调查和分析,指出了大学生微商创业过程中存在的问题。为进一步帮助和引导在校大学生进行创业实践,分别从教学部门、就业指导部门、家庭、学生本人等四个方面提出了一些建议和措施,希望能为在校大学生的微商创业实践提供一定的指导和帮助。

With the development of Internet,Micro business entrepreneurship has also been paid attention to by more and more college students.It is favored by college students with the characteristics of low threshold,low investment and strong maneuverability.Micro business entrepreneurship is not only a kind of entrepreneurial practice for students,but also can improve their quality and provide lessons for them to enter the society in the future.This paper first defines the concept of micro-entrepreneurship and Micro Business Entrepreneurship,then by taking Jiyuan Vocational and Technical College as an example,investigates and analyzes the basic situation of college students engaged in micro business entrepreneurship,points out the problems existing in the process of micro business entrepreneurship.In order to further help and guide college students to carry out entrepreneurial practice.Finally,some suggestions and measures are put forward from four aspects,such as teaching department,employment guidance department,family and students themselves,hoping to provide some guidance and help for college students in their micro business entrepreneurship practice.