我国体育小镇的概念、内涵与类型研究

Research on Concept,Connotation and Type of Sports Town in China

我国体育小镇正处于起步阶段,不断涌现出急于求成、乱戴帽子和盲目发展等问题,相关研究较少。本文采用文献资料等研究方法,从特色小镇的定义出发,对体育小镇的概念和内涵做了试探性研究,并根据产业定位和目标群体的不同,将其分为四种类型:产业型体育小镇、休闲型体育小镇、康体型体育小镇、赛事型体育小镇,旨在帮助新兴体育小镇找准发展方向,有效抓住小镇核心竞争力。

The sports town in China is still in its infancy,and there are a number of problems such as impatience,confusion and blind development.Only a handful studies are related.Based on the definition of characteristic town,this study makes a tentative study on the concept and connotation of sports town,and divides it into four types according to the industry orientation and the different target groups,which are industrial sports town,recreational sports town,healthy sports town and competitive sports town.The aim of this study is to help new sports towns to find the right direction of development and to effectively grasp the core competitiveness of the town.Key words:Sports town.