新经济背景下IT产品市场与市场营销战略新思维的研究

Research on the New Thinking of IT Product Market and Marketing Strategy Under the New Economic Background

在新经济背景下,不断发展的IT产品与电子信息科技如何实现优势的市场营销策略,适应新经济环境的发展,成为IT企业与相关部门共同的研究课题。论文阐述了新经济背景下IT产品市场与市场营销战略研究的必要性,分析了当下IT产品市场的现状,提出了几点新经济背景下IT产品市场营销战略的新思维。旨在通过论文的研究,明确IT产品市场以及市场营销的现状,优化IT产品的市场营销策略,促进IT产业的长效优质发展。

Under the new economic background,how to develop the IT products and electronic information technology to achieve the advantageous marketing strategy and adapt to the development of new economic environment has become a common research topic for IT enterprisesand related departments.Thispaper expounds the necessityof ITproductmarket andmarketing strategyresearch under the background of neweconomy,analyzes the current situation of ITproductmarket,and puts forward several newthinkingof ITproductmarketingstrategyunder the new economic background.The purpose of this study is to clarify the current situation of IT product market and marketing,optimize the marketingstrategyof ITproducts,andpromote the long-termandhigh-qualitydevelopment of ITindustry.