大数据时代企业销售管理中存在的问题及对策研究

Problems Existing in the Sales Management of Enterprise and the Countermeasures in Big Data Era

当前,在科学技术的推动下,社会进入了大数据时代,互联网技术、各种智能终端被广泛应用于人们生产和生活中。一些企业要想在激烈的竞争中站稳脚跟,要顺应时代发展步伐,不断转变企业经营管理模式,特别是销售管理。论文将对大数据对企业销售管理的影响进行分析,并针对其中存在的问题进行分析,提出相关对策,以期提高企业经营管理水平,促进企业发展。

At present,under the promotion of science and technology,society has entered a big data era.Internet technologies and various intelligent terminals are widely used in production and daily life.Some enterprises want to gain a foothold in the fierce competition,need to comply with the pace of development of the times,and constantly change the business management mode,especially sales management.The paper analyzes the impact of big data on the sales management of enterprise,and analyzes the existing problems,then puts forward relevant countermeasures in order to improve themanagement level ofenterprisesandpromote thedevelopmentofenterprises.