海外工程项目开发与地域文化融合——中国文化在海外的传播融汇简析

Integration of Overseas Engineering Project Development and Regional Culture——A Brief Analysis of the Communication and Integration of Chinese Culture in Overseas

随着我国经济发展,国际地位提升,特别是"一带一路"战略的实施,越来越多中国企业进入国际市场开展外贸、工程承包和直接投资等业务。在国际化的过程中存在地区文化差异,不同地域文化的碰撞不可避免。论文以中国文化在项目所在国的传播为出发点,结合典型中国文化领域传播案例,简述了海外工程项目实施过程中在所在国传播的四种方式。

With the development of China's economy and the upgrading of its international status,especially with the implementation of the"Belt and Road"strategy,more and more Chinese enterprises are entering the international market to carry out foreign trade,project contracting and direct investment.In the process of internationalization,there are regional cultural differences,the collision of different regional cultures is inevitable.This paper starts with the spread of Chinese culture in the country where the project is located.Combined with typical cases of Chinese cultural communication,this paper briefly describes four modes of communication in the host country during the implementation of overseas engineering projects.