6Laroche, M. , B ergeron, J. , Barbaro - Forleo, G. Targeting consumers who are willing to pay more for environmentally friendly products [ J ]. The Journal of Consumer Marketing. 2001,18 (6) : 503 - 520.
7J.P. Gilford. Psychometric Method ( 2nd ) [M]. NewYork, NY : MeGraw Hill, 1954.
8Carnines, EG. and McIver, JP. Analyzing models with unobservable variables [A] . In Bohrnstedt, GW. and Borgatta, EF (Eds). Social Measurement: Current Issues [ C ]. Beverly Hills : Sage, 1981.
9侯泰杰,温忠麟,成子娟.结构方程模型及其应用[M].北京:教育科学出版社,2004.
10Stiger J H, Structure model evaluation and modification: An interval estimation approach [ J]. Multivariate Beahvioral Research, 1990, 25 : 173 - 180.