基于模糊综合评价对单车共享经济的研究

Research on Bicycle Sharing Economy—Based on Fuzzy Comprehensive Evaluation Method

文章针对共享单车的经济发展,运用MATLAB线性回归拟合、层次分析等多种方法,综合分析影响共享单车市场饱和度的多种因素及影响共享单车品牌核心竞争力的各项指标,构建关于共享单车市场饱和度模型及模糊综合评价模型.运用MATLAB、EXCEL软件编程求解,研究得出对共享单车市场饱和度的分析结论及刻画其品牌核心竞争力的评价指标体系.

other methods,the article analyzed the factors influencing the market saturation of bicycle sharing and the indexes affecting the core competitiveness of a single brand.We then built the saturation model and fuzzy comprehensive evaluation model for bicycle sharing market.We concluded the results about the saturation of bicycle sharing market and described the evaluation index system of brand core competitiveness.