新常态下我国二次元文化产业发展现状及对策——基于动漫产业的发展

Development Status of the Two-dimensional Culture Industry in China under the New Normal and Countermeasures——Based on the development of Animation Industry

十九大报告指出,我国经济已由高速增长阶段转化为高质量发展阶段。随着经济结构的不断优化,二次元文化产业已成为我国经济新的增长点,技术进步成为新时期推动我国人均GDP继续增长的唯一动力。二次元文化产业具有高附加值、高创新性和低能耗等特征,可与多种产业交融形成新的产业形态,进而促进经济结构升级和推动创新型国家建设。在新常态的大背景下,二次元文化产业,特别是动漫产业是文化产业的重要组成部分,其发展现状总体良好。但是,我国动漫产业在原创内容、IP资源和人才等方面问题突出。为此,笔者针对这些问题给出相应的对策,对促进我国二次元经济更好更快地发展和提高我国二次元文化产业的发展水平都具有重要的现实意义。

At present,China’s development is stepping into the mid-to-high speed of economic growth,the continuous optimization of its economic structure,and its shift to the new normal of service-oriented and innovation-driven economic growth.The two dimension cultural industry has the characteristics of high added value,high innovation and low energy consumption.It can blend with various industries to form new industrial form,and then promote the upgrading of the economic structure and the construction of innovative country.Under the background of the new normal,the two dimension cultural industry is an important part of the cultural industry,especially the animation industry.Its development is generally good.However,the problems of original content,IP resources and lack of talent are still outstanding.Therefore,giving inspiration to these problems is of great practical significance for promoting the development of the two dimensional economy better and faster and improving the development level of the two dimensional cultural industry.