大学生手机阅读发展趋势探讨——以杭州下沙大学生为例

Discussion on Development Trend of Undergraduates' Reading Mobile Phones: Taking Xiasha University Students in Hangzhou as an Example

本文以杭州下沙高教园区5所学校的问卷调查数据为基础,探讨了大学手机阅读目前在阅读内容、阅读方式、阅读形式、阅读能力等方面存在的问题,提出了大学生手机阅读未来发展趋势:阅读内容多元化;阅读方式向"主动订阅+精准推送+互动"靠拢;提升阅读质量,向高质量精品阅读迈进。

Based on the questionnaire survey data of 5 schools in Xiasha Higher Education Park in Hangzhou,this paper discusses the current problems of reading content,reading style,reading style and reading ability of college handphone reading,and puts forward the future development tendency of college handset reading:reading content should become diversified;reading mode tends to be"active subscription+precision push+interaction";reading quality should be improved,so as to create high-quality and excellent reading.