简论古徽商家风建设的历史价值及现实意义

A Brief Discussion on the Historical Value and Practical Significance of Ancient Huizhou Merchants' Family Tradition Construction

古徽商极其重视家风建设。他们所倡导的诚实守信、以义取利、崇尚节俭的三大道德理念是其儒贾家风的核心价值。古徽商的发展得力于其家风的影响和熏陶。古徽商传承下来的家风是一笔宏丰的精神财富,将其继承发扬,必将会在社会主义新时代商业文明和精神文明建设之中焕发出新的活力。

The ancient Huizhou merchants attached great importance to family tradition construction.The three major moral concepts advocated by them,namely honesty and trustworthiness,gaining profit based on morality and justice,and advocating thrift,are the core values of their Confucian style.The development of ancient Huizhou merchants was due to the influence of their family tradition.The family tradition inherited from the ancient Huizhou merchants is a magnificent spiritual wealth.To inherit and carry forward it will surely bring new vitality to the building of commercial civilization and spiritual civilization in the new era of socialism.