论旅游纪念品包装设计的情感化表达

A Discussion on Emotional Expression of Packaging Design for Tourist Souvenirs

旅游纪念品是指人们在旅途过程中所购买的具有一定特色的工艺礼品。目前旅游纪念品包装设计的情感化表达方面还存在着诸多的不足之处。研究旅游纪念品包装情感化设计的价值与意义,讨论旅游纪念品包装的情感化设计要点,旨在满足顾客更高层面的精神享受,推动我国旅游纪念品包装设计和旅游纪念品行业的快速发展。

The tourist souvenirs are a craft gift purchased in the course of journey.At present,there are still many inadequacies in the emotional expression of packaging design for tourist souvenirs.In order to meet the higher level of spiritual enjoyment of the customers,and to promote the packaging design of tourist souvenirs and the rapid development of the tourism souvenir industry,this paper studied the value and significance of the emotional design of tourist souvenirs packaging,and discussed the emotional design points of the package of tourist souvenirs.