互联网金融对农村金融机构战略转型的影响研究

The Impact of Internet Finance on the Strategic Transformation of Rural Financial Institutions

基于互联网金融影响视角,运用SWTO分析方法,对农村金融机构战略转型进行分析。农村金融机构需要在战略规划、行业定位、市场开发等方面把握时机,以发展新农村经济为目标,紧跟时代发展步伐,不断自我突破和提升,探索出转型发展的根本路径,对于有效防范和化解农村金融机构系统性金融风险,实现战略转型具有显著指导意义。

Based on the perspective of the Internet financial impact,used SWTO analysis method analyze the strategic transformation of rural financial institutions.Rural financial institutions need to seize the opportunity in strategic planning,industry positioning,market development.development the new rural economic as the goal,keep up the pace of development,continuous self breakthrough and improvement,to explore the fundamental path of transformation and development,rural financial institutions financial risk and achieve strategic transformation has significant guiding significance for effective prevention and resolve.