“品牌管理”课程教学难点的处理技巧

Introduction to Teaching Difficulty Handling Techniques of “Brand Management” Course

高校某些课程的教学,往往会遇到或这或那的疑点和难点问题,需要我们认真做出处理。"品牌管理"课程教学过程中,如何处理绪言课的教学,如何讲清品牌形象、品牌资产等重要名词的概念,品牌与产品、品牌与名牌的主要区别,品牌个性中国化的内涵,区分品牌危机与企业危机、品牌危机与公共危机等疑难点问题,需要教师一一做出巧妙的处理。

There are some doubts and difficulties in college courseteaching that we need to seriously deal with.In the teaching of Brand Management course,this paper discusses some effective measures to deal with the introduction of teaching,brand image,brand equity,and other important terms,the main difference between brands and products,brands and brand names,brand personality connotation of China,differentiated brand crisis and business crisis,and public crisis.