大数据时代高校社会主义核心价值观诗词话语传播的思维变革

Thought Reform of Socialism Core Value Poetry Discourse Communication in Colleges and Universities in Big Data Era

诗词话语是高校传播社会主义核心价值观的有效形式,将大数据融入高校社会主义核心价值观诗词话语传播全过程,无疑是实现传播信息化和提升社会主义核心价值观话语权的重大举措。为此,一方面要从马克思主义视角,探讨大数据促进高校社会主义核心价值观诗词话语传播的时代条件、逻辑维度、现实根据、主体依据和大众化路径;另一方面要运用大数据思维,促进高校社会主义核心价值观诗词话语传播多样性、整体性、动态性和开放性的思维变革。

Poetry discourse is an effective form of communication of socialist core value in colleges and universities.Integrating big data into the whole process of poetry discourse communication in the socialist core value of universities is undoubtedly a major measure to achieve information dissemination and enhance the discourse power of socialist core value.Therefore,on the one hand,from the perspective of Marx doctrine,the time conditions,logic dimension,realistic basis,main body basis and popularization path of promoting the poetry discourse communication of socialist core value in colleges and universities should be analyzed.On the other hand,it is necessary to apply big data thinking to promote socialist core value poetry discourse communication in colleges and universities in terms of diversity,entirety,dynamism and openness.