“互联网+”背景下农业产业链主体利益分配模型研究——基于合作博弈理论

Research on the distribution pattern of the main interests of agricultural industry chains under the background of “Internet +”——Based on cooperative game theory

"互联网+"背景下,为了充分激发电子商务引入农业产业链后的效率和效果,基于合作博弈理论分析了农业产业链主体利益分配问题,构建了农业产业链主体利益的合作博弈模型。通过实例论证模型的可操作性,得到各利益主体满意的收益合理分配方案,避免了农户、加工商、销售商和电子商务平台之间利益平均分配现象,促进了"互联网+农业"中农业产业链的稳定和发展。

Under the background of“Internet+”,in order to fully stimulate the efficiency and effect of bringing e-commerce into the agricultural industry chain,based on the cooperative game theory,this paper analyzed principal benefit distribution of the agricultural industry chain and constructed a cooperative game model of principal benefit of the agricultural industry chain.Through demonstrating the operability of the model with examples,a satisfactory distribution plan for the benefits of various stakeholders was obtained.The Model avoided the equal distribution of benefits among farmers,processors,sellers and e-commerce platforms,and promoted the stability and development of the agricultural industrial chain under“Internet+Agriculture.”