大学生网络消费心理研究

Research on college students' Internet consumption psychology

大学生消费观念调查研究显示大学生在消费心理、消费结构、消费行为、消费理念上都不同程度存在问题。影响其消费状况既有来自家庭、社会、自身等方面的因素,又有教育、管理环节上的失误。针对当代大学生的消费问题进行研究分析,并提出合理化建议。

The investigation of college students’consumption attitudes shows that college students have different degrees of problems in consumer psychology,consumption structure,consumer behavior and consumption philosophy.Affecting their consumption status is due to factors from the family,society,and self as well as errors in education and management.Aiming at college students’consumption problems,this paper proposes reasonable suggestions.