新媒体语境下民族音乐文化传播策略研究

A Study on the Strategy of National Music Culture Transmission in the Context of New Media

随着移动互联网技术的迅速发展和不断普及,社会逐步进入到以新媒体为主要传播媒介的新时代,新媒体逐渐发展成为主流的音乐文化传播途径。新媒体以其强大的技术优势不断影响并改变着传统意义上的民族音乐文化传播,进而使得新媒体语境下民族音乐文化的传播呈现出不同于以往的传播特征。这就要求我们改变传统观念、抛弃传统方式,有计划、有步骤地实施新的传播策略,以更好地适应传播环境的变化,有效推动民族音乐文化在新媒体语境下的活态传承和动态传播。

With the rapid development and popularization of mobile Internet technology,society has gradually entered a newera of new media as themainmedia,and gradually developed into a mainstreammusic culture transmission.The newmedia with its strong technical advantages continue to affect and change the traditional sense of the spread of national music culture,and thus make the newmedia context of the spread of national music culture presents a different characteristics of the previous communication.This requires to change the traditional concept,to abandon the traditional way,to gradually implement the new communication strategy to better adapt to the changes in the environment,and to effectively promote the national music culture in the new media context of the active transmission and dynamic spread.