危机中的转型:2002-2012《费加罗报》发展述要

The Network Transformation under Crisis: A Brief Review of Le Figaro from 2002 to 2012

作为历史最悠久的法国日报,《费加罗报》以内容多元化和创新精神著称。21世纪,广告业下滑和读者消费习惯改变导致纸媒陷入危机,但该报却善于从中寻找机遇,在达索集团的支持下,通过"费加罗网"而梅开二度,再度成为报界翘楚。该报成功的秘诀在于秉持"不背历史包袱,看准时机而果断改革"的原则,及"保持开放性,坚持并购行业最优资源为我所用"的理念。

Le Figaro is the oldest French journal,known for the variety of its content and the spirit of innovation.Entering the 21st century,the French paper media are in a general crisis due to the decline of the advertising industry and the change of readers'consumption habits.Le Figaro really excels in look-ing for opportunities to reinvent itself through the new LeFigaro.fr website with the support of the Dassault Group,and has regained a leading position in the press.Le Figaro's secret in keeping its leading status lies in the creed of"decisive reform without any historical burden"and the concept of"keeping open-mindedness and integrating the best market resources for itself".