摘要
随着互联网的高速发展,以信息收集、数据管理为主的大数据有效改变了传统金融业供需关系中信息不对称的情况,对传统金融行业产生了强烈的冲击。本文将从大数据时代中金融大数据的特点入手,以价值链理论为指导构建金融大数据价值链模型,对如何进行金融大数据时代服务创新进行探讨、研究。
With the rapid development of the Internet,the big data based on information collection and data management has effectively changed the information asymmetry in the traditional supply and demand relationship of the financial industry,and has a strong impact on the traditional financial industry.Starting from the characteristics of big data in the era of big data,this paper will set up the value chain model of financial big data under the guidance of value chain theory,and discuss how to carry out service innovation in the era of financial big data.
作者
张晶
魏爽
ZHANG Jing;WEI Shuang(Sanya College,Sanya Hainan 572000)
出处
《数字技术与应用》
2018年第2期208-209,共2页
Digital Technology & Application
关键词
金融数据
服务创新
大数据时代
financial data
service innovation
big data age