O2O电子商务模式下用户行为影响因素的探究

RESEARCH ON THE INFLUENCING FACTORS OF USER BEHAVIOR IN O2O ECOMMERCE MODEL

线上与线下结合的O2O电子商务模式改变了传统电子商务的运作格局。O2O电子商务的线上与线下协同运作能最大程度满足消费者的需求,O2O电子商务的用户行为也随之较传统电子商务有了很大的变化,分析并掌握O2O电子商务的用户行为是提升O2O模式下用户消费忠诚度的有效方法。通过对O2O电子商务模式用户行为特征的分析,给出了对O2O模式下用户行为方式的判断,并对O2O模式下消费者的电子商务行为趋势进行了前瞻性分析。

Online and offline combination of O2O e-commerce model changed the pattern of traditional e-commerce.Online and offline O2O e-commerce under the collaborative operation can meet the needs of the consumers to the maximum extent.The user behavior of O2O e-commerce has changed a lot compared with the traditional e-commerce.Grasp of the user behavior of O2O e-commerce is an effective method for improving the O2O mode of consumer loyalty.Based on the analysis of O2O e-commerce model user behavior characteristics,This paper gives judgment of the user behavior under the O2O mode,then conducts a prospective analysis of the consumer behavior trends under the mode of the O2O electronic commerce.