摘要
国际市场营销学是各高校国际贸易专业普遍开设的课程,针对传统"灌输式"教学模式的缺陷,主要引入当下较为广泛应用的0BE教育理念,并结合BOPPPS教学方法对课程的教学改革提出新思路。以学生能够获得最终能力为向导,通过学生参与课堂改善课堂氛围,优化评价体系,及时掌握学生的学习状态,最终达到提升学生综合素质的目标。
《International marketing》is the common courses in the international trade major education in colleges and universities,aimed at the defects of traditional“force-feeding”teaching model.This paper mainly introduced the present relatively widely used OBE education concept,and combining the BOPPPS teaching method put forward new ideas of teaching reform of the course.Based on students’ability to obtain the final wizard,through improving classroom atmosphere,students participate in classroom timely grasp the students’learning state optimization evaluation system,eventually to improve students’comprehensive quality.
出处
《对外经贸》
2018年第3期142-144,共3页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
2016年南阳理工学院转型发展本科专业核心课改革专项研究(项目编号:HXK)
关键词
OBE理念
课程改革
课程评价
OBE Concept
Curriculum Reform
Curriculum Evaluation
