基于演化博弈的线上易逝食品质量控制机制研究

A Study of the Online Quality Control Mechanism of the Perishable Food Based on the Evolutionary Game

文中针对电商外卖为代表的网络易逝型食品在生产、加工、配送等供应链环节出现的质量隐患,利用演化博弈的方法分析在演化稳定状态下不同供应商对食品质量控制重视程度的倾向,对利导因子和限制因子影响供应链选择食品质量控制策略的双重作用机制进行研究。然后运用信号博弈的手段,比较了优质供应商和劣质供应商在三种贝叶斯平衡下的策略表现,指出不同食品供应商在市场竞争中处于有利地位需要的条件,为政府利用调控手段进行市场行为导向提供决策支持。

In order to solve quality problems of perishable food online such as take-away and ensure food safety in production,processing,distribution and other supply chain links,this article analyze the evolutionary stable equilibrium reached by different suppliers who show different tend to food quality control through the method of evolutionary game,and attempts to study the influence on the leading factors and limiting factors which suppliers consider with when they choose food control strategy.Then,it uses the method of signaling game to guide the high quality food suppliers in a favorable position in the market competition,and finally provides the decision support for the government to regulate the market behavior.