河北省农产品电商品牌营销策略研究

Research on Marketing Strategy of Electronic Business Brand of Agricultural Products in Hebei

农产品已经成为我国第四大电商产品。但由于食品安全问题,消费者往往不敢选购无品牌的农产品,现在无品牌不电商已经成为不争事实,因此,应提高对农产品电商品牌的重视,打造品牌销售农产品,促进农民增收。对河北省农产品电商的发展现状进行了分析,指出了河北省农产品电商品牌营销中存在的主要问题,并从增强电商经营主体的品牌营销意识、明确农产品区域公用品牌运营主体、构建良好的农产品电商信用体系3个方面提出了促进河北省农产品电商品牌营销的对策。

Agricultural products have become the fourth largest electronic business products in China.Because of food safety problems,consumers often dare not buy unbranded agricultural products.Now unbranded products are difficult to be soled by e-commerce business,which has become an indisputable fact.Therefore,we should pay more attention to the brand of agricultural products,create agricultural products brands to increase farmers income.The development status of electronic business of agricultural products in Hebei are analyzed,and the main problems are pointed out,and the countermeasures are put forward including enhancing the management subject electricity supplier operating the main brand marketing consciousness,clearing agricultural area public brand operators,and constructing good agricultural products business credit system to promote the electricity business brand marketing of agricultural products.