纪实影像在公益广告中的应用

Application of Non-fictional Visual Works in Public Service Advertising

纪实摄影可以在很大程度上服务于公益传播,并进一步阐释公益传播的意义和效果。在公益广告中,纪实影像应以主题反映社会现状、以画面呈现现实情景、以主旨唤醒大众、再现生活细节为宗旨。纪实摄影和公益广告的结合,能更好地改变社会风气,提升它的功能性和社会性。

Non-fictional visual works can be used for public service publication,which can give further explanation to the significance and effect of public service publication.In public service advertising,non-fictional visual works can reflect social status with theme,show reality with scenes,arouse the awareness of the mass and relive the details of life with topic.The coordination of non-fictional visual works and public service advertising can both improve the social environment and their function and sociality.