地市党报移动传播体系的构建——以宜春日报为例

Construction of Mobile Communication system of party newspaper——Take Yichun Daily for example

在网络与新媒体的冲击下,多家报纸宣布休刊或停刊,报纸的生存发展引起社会关注和议论。构建移动传播体系,推动地市党报融合转型成为业界和学界研究的重要课题。对宜春日报成功构建"两微一端"移动传播体系的研究后发现,地市党报应建设"两微一端",打造移动传播矩阵;生产移动新闻产品,给用户全新的新闻体验;与用户交流互动,让用户主动参与传播。

The survival and development of newspapers have become a hot topic of the society because many newspapers announced that they would stop publishing under the impact of the internet and the new media.The convergence of the network and party newspaper has become a hot topic in industry and academia area.The research on the mobile communication of Yichun daily discovered that party newspaper should register Weibo,WeChat and Client,create mobile news products and interact with the user.