摘要
通过对安徽省大通镇的乡村旅游发展进行实地调研,运用SWOT分析法,解析大通镇乡村旅游发展现状,并就发展中存在的资金投入不足、资源整合不够、景点联动性差、未能形成品牌效应等问题,提出发展建议。
Through the on-the-spot investigation to the Datong town of Anhui province rural tourism development,using the SWOT analysis method,analysis of Datong town rural tourism development present situation,and problems existing in the development of capital investment,resource integration is not enough,the linkage of the poor,attractions failed to form a brand effect,puts forward development suggestions.
作者
董慧
Dong Hui(Tongling Polytechnic,Anhui Tongling 244000)
出处
《山东农业工程学院学报》
2018年第2期7-9,共3页
The Journal of Shandong Agriculture and Engineering University
基金
2017年安徽省高校优秀青年人才支持计划重点项目(gxyq ZD2017139)
2017年铜陵职业技术学院人文社科重点项目(tlpt2017HK002)
关键词
乡村旅游
发展现状
大通镇
Rural tourism
Development status
Datong ancient town
