摘要
伴随着我国经济社会的不断发展与繁荣,相应地也促进了我国商业银行的快速发展。各大商业银行的业务拓展与创新,在使广大客户普遍受益的同时,也使商业银行自身获得效益最大化。其中,理财产品就是近年来商业银行发展较为迅速的一项业务。由于该项业务尚处在发展的初始阶段,因而经营过程中还存在诸多不足和问题,有必要对其进行研究探讨。
with the continuous development and prosperity of China's economy and society,it also promotes the rapid development of China's commercial banks.The business expansion and innovation of the major commercial banks,in the general benefit of the majority of customers,but also to maximize the benefits of commercial banks themselves.Among them,the financial products in recent years,the rapid development of commercial banking business.Because the business is still in the initial stage of development,there are still many problems and problems in the operation process,so it is necessary to study it.
作者
孙疏
Sun Shu(Chuzhou vocational and technical college,Anhui chuzhou 239000)
出处
《山东农业工程学院学报》
2018年第2期55-57,共3页
The Journal of Shandong Agriculture and Engineering University
基金
滁州职业技术学院2015年院级质量工程项目重点教学研究项目<高职金融保险专业校企合作模式创新研究>研究成果
课题编号为zlgc2015036
关键词
商业银行
理财产品
发展现状
对策建议
Commercial banks
Financial products
Development status
Countermeasures and suggestions