基于数量折扣的促销品订货策略研究

Research of Ordering Strategy of Promotional Product Based on Quantity Discount

基于数量折扣的促销品订货策略研究,是针对促销品进行的研究。现代市场大环境下,各种经销商之间竞争激烈,各种销售模式与竞争模式层出不穷,其中商品促销便是一种十分普遍的进行销售与竞争的模式。而促销品本身具有其独特的特点。促销品作为一种商业竞争模式,自身的特点明晰,促销品是吸引顾客、稳固顾客并且宣传企业自身建设企业形象的好手段。促销品的订货策略影响着促销计划的实施,所以对于促销品的订货方式以及订货批量都是有独特要求的。通过数量折扣来对促销品的订货策略进行研究,就是希望找到最适合的订货策略,通过最优的订货策略达到最高的经济效益,优化商品促销模式,提高企业的竞争力。

Ordering strategy research of promotional product based on quantity discount was a research for promotional products.Under the modern market environment,competition between various dealers,all kinds of sales model and competition pattern emerged in endlessly,sales promotion was a very common pattern.And the promotional product itself had its unique characteristics.Promotional product was a good means to attract customers and build corporate image.The promotional product order strategy affected the implementation of the promotion plan,so the ways of promotional products order and order quantity had unique requirements.The research of promotional products ordering strategy through quantity discount was hoping to find the most appropriate ordering strategy to achieve the highest economic benefit,optimize the mode of goods promotion,and enhance the competitive ability of the enterprise by the optimal order strategy.