10Nielsen. TV Remains the Reigning Champ, But Display Internet Ads are the MVPs of 3Q [EB/OL]. (2014-01-27) [2014-01-23 ]. ht- tp ://www. nielsen, eom/us/en/newswire/ 2014/tv -remains -the -reigning-champ -but-dis- play-internet -ads-are-the-mvps-of-3 q. html.