摘要
This research aims to study an online distribution of community enterprise products,to design the management system for an e-commerce distribution channel,and to compare the efficiency of distribution channels through a developed e-commerce system and ready web.A personal interview survey method was used to collect data on the production,marketing,and online selling issues.In total 150 community enterprise entrepreneurs in five product categories(food,appliance/home decoration,beverage,garment/ornament and non-food herb)and 50 consumers were equally selected by judgment sampling method.The e-commerce channel that was developed is our website and social network website that was selected to compare the efficiency of distribution channels is Facebook.The research found that only 14.67%of community enterprise entrepreneurs sell products through online channel.The product which was sold through the developed website and maximized gross profit is food(35.53%of total revenue).The others,are beverage,non-food herb,appliance/home decoration,and garment/ornament,earn gross profit 31.50%,22.39%,9.78%and 0.80%of total revenue,respectively.The result of distribution channels comparison between our website and webpages on Facebook found that Facebook has the ability to reach customers 2,811 times more than the website 64.75%,which has only 991 times.Regarding to sales,it is found that revenue from Facebook is higher than the website in all product categories.
