摘要
The main goal of this paper is to underline that wine events can support very efficiently the attraction of tourists and affect the wine culture positively.Wine tourism crucially gains more regular and loyal customers.The basic aim of the paper is to show the role of Hungary’s largest and most important wine festival in the Hungarian wine.This paper will focus on the description of the consumers visiting the Festival,the information channels,and consumer satisfaction factors.The methodological background of the paper is based on a continuous primary research work between 2004-2012 analysing more than 3,700 questionnaires and secondary data between 1999 and 2003 from the Viniculture PBC and other secondary data related to the topic from professional sources(Szabó,Komáromi-Gergely,&Széles,2014).The main results of the paper indicate that the case of the Budapest Wine Festival shows that wine events are able to influence foreign and Hungarian consumers and improve the Hungarian wine culture and products.In the last years the visitor number increased almost exponentially.It can be stated that the Festival visitors are from all over the world,representing three continents and numerous countries and cultures.The Hungarian and the foreign visitors are satisfied with the Festival,and many of them are regular guests to visit the Budapest Wine Festival.
