摘要
随着信息化时代的到来,数据挖掘技术以其独特的优势被广泛应用在企业信息化管理当中。基于这种情况,首先介绍了几种数据挖掘技术和数据挖掘方法,其次对数据挖掘技术应用的必要性以及应用流程进行了详细的分析,最后详细研究了数据挖掘技术在企业信息化管理中的应用。
With the advent of the information age,data mining technology has been widely used in enterprise information management because of its unique advantages.Based on this situation,firstly,several data mining techniques and data mining methods are introduced.Secondly,the necessity of application of data mining technology and the application process are analyzed in detail.Finally,the data mining techniques are studied in detail in the enterprise information management application.
作者
李琛
Li Chen(Chengdu Engineering Corporation Limited,Power Construction Corporation of China,Chengdu Sichuan 610072,China)
出处
《信息与电脑》
2017年第23期162-163,共2页
Information & Computer
关键词
数据挖掘技术
信息化管理
市场营销
data mining technology
information management
mar keting