CRM系统在企业网络营销中的作用分析

Analysis of the Role of CRM System in Enterprise Network Marketing

CRM系统是企业网络营销发展的重点,以现阶段企业网络营销工作情况为基础,结合近年来CRM系统的应用特点,分析在企业网络营销中应用CRM系统的特点和优势,明确CRM系统在企业网络营销中的作用,以此拓展企业网络营销的方向,突破以往营销形式的约束。CRM系统不但是一种管理观念,又是发展中应用的软件技术。依据客户为中心的管理观念是CRM实施的工作重点。

The CRM system is the key to the development of enterprise network marketing.Based on the marketing enterprise network present situation,combined with the characteristics of application of CRM system in recent years,this paper analyzes the characteristics and advantages of the application of CRM system in the enterprise network marketing,clears the function of the CRM system in the enterprise network marketing,in order to expand the enterprise network marketing direction that breaks through the traditional forms of marketing constraints.CRM system is not only a management concept,but also a software technology applied in the development.Customer centered management concept is the focus of CRM implementation.