摘要
用户分类是电商行业发展的重点内容,以现阶段多层网络流量为背景,以近年来网络消费者的信息资源特点为基础,依据多层网络流量分析用户分类的方法,为电商行业的发展奠定基础,且有助于保障信息数据的全面性和科学性。由此,明确用户分类、了解市场消费者的信息,可以为电商行业的发展提供有效依据,促使其根据最终的分类信息提出有效发展方案。
User classification is the key content of e-commerce industry development.Based on the current multi-layer network traffic,based on the characteristics of information resources of network consumers in recent years,user classification is based on multi-layer network traffic analysis,to lay the foundation for development and helping to ensure the comprehensiveness and scientificity of information and data.Therefore,a clear user classification,understanding of market consumer information,can provide an effective basis for the development of e-commerce industry,and prompt them to propose an effective development plan based on the final classification information.
作者
盛婕
李天琛
吴嘉豪
宋之傲
Sheng Jie;Li Tianchen;Wu Jiahao;Song Zhiao(Management School,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China;College of Electronics and Information,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China)
出处
《信息与电脑》
2017年第21期34-35,共2页
Information & Computer
基金
"浙江省大学生科技创新活动计划(新苗人才计划)"资助项目(项目编号:2016R407048)资助
关键词
多层网络流量
用户分类
电商
消费者
multi-layer network traffic
user classification
e-commerce
consumer