网络背景下通信运营企业的市场发展策略研究

Research on Market Development Strategy of Communication Operation Enterprises under Network Background

不可否认,现在我国已进入了通信时代。在技术不断取得突破以及基础通信设施普及的状况下,我国已大面积架设了通信网络,通信市场的内存也在不断释放出来。目前,整个通信市场已发生了质的改变,市场的占有率、市场的需求、相关的市场业务体系的变化和通信产品的变化,都很好体现了现有通信环境的变化。为了更好地适应日新月异的市场,为了为客户提供更好的通信产品与服务,也为了让通信企业得到更好的发展,就必须要对现有的通信市场进行分析,并且根据市场的变化来调整自身的经营策略。笔者参考相关文献,以通信市场现状为切入点,来探讨现阶段在这一特殊的环境下通信企业该如何制定市场发展策略。

It is undeniable that China has entered the era of communication.With the continuous breakthrough of technology and the popularization of basic communication facilities,China has set up a large-scale communications network and the memory of the communications market is constantly being released.At present,the communication market has been a qualitative change in market share.The changes of market share,market demand,related market business systems and communications products are good indicators of changes in the existing communications environment.In order to better adapt to the ever-changing market,in order to provide customers with better communication products and services,and make communication enterprises get better development,it is necessary to analyze the existing communication market,and adjust their own business strategy according to the market changes.The author refers to the relevant literature,takes the current situation of the communication market as the breakthrough point,to explore how to formulate the market development strategy for the communication enterprises in this special environment at the present stage.