摘要
现如今企业在电子商务网站的建设以及使用中投入大量人力和财力。笔者运用层次分析法(AHP)建立了评估电子商务网站的层次结构图,在计算出各指标权值后量化指标,构建网站评估指标体系,对可行性予以考察。利用线性函数评价模型,以海尔集团的电商网站为例对其进行评价,证明了以AHP来评估电子商务网站科学且可行。
Nowadays,enterprises have invested a lot of manpower and financial resources in the construction and use of e-commerce websites.In this paper,AHP is used to establish the hierarchical structure chart of e-commerce website.After calculating the weights of each index,the evaluation index system is constructed.Using the linear function evaluation model,the Haier group's electricity supplier website is taken as an example to evaluate it.It proves that it is scientific and feasible to evaluate e-commerce websites with AHP.
作者
郝巡
Hao Xun(School of Information Management,Heilongjiang University,Harbin Heilongjiang 150080,China)
出处
《信息与电脑》
2017年第19期13-15,共3页
Information & Computer
