基于微信公众号旅游管理平台的设计与开发研究

Research on the Design and Development of Tourism Management Platform Based on We Chat Public Number

随着"互联网+"兴起,旅游市场与互联网的结合越来越紧密,笔者设计和实现了一款基于微信公众号的旅游智能管理平台,实现导游对旅游进程的实时掌控,为游客提供旅游所需的个性化功能,提升游客的旅游体验、提高服务质量。利用大数据分析技术,对平台数据进行分析挖掘,从而提高旅行社的产品开发质量、实现精准营销。

With the rise of"Internet+",combined with the tourism market and the Internet more and more closely,the author designed and realized a tourism intelligent management platform based on WeChat public number,realized the real-time control of the process of tourist guide,to provide personalized tourism function required for tourists,enhance the travel experience of tourists,to improve the quality of service.By using big data analysis technology,the platform data is analyzed and mined,so as to improve the product development quality of travel agencies and realize accurate marketing.