信息化背景下广播电视监测工作面临的挑战分析

Analysis of the Challenges Faced by Radio and Television Monitoring under the Background of Informationization

近几年,随着信息技术的发展,社会对广播电视监测工作的要求也越来越高。信息化背景下,人们获取信息的途径越来越多样化,年轻人更青睐于通过网络途径获取信息,具有方便、快捷、效率高等优势,相对而言,如今的广播电视节目已处于劣势状态,发展与生存空间不断被挤压。为了促进广播电视媒体的发展,必须对广播电视监测工作进行全面的改进,提升广播电视节目的播放质量。笔者主要分析信息化背景下广播电视监测工作面临的挑战。

In recent years,with the development of information technology,the society's requirements for radio and television monitoring work is also higher and higher.Under the background of information technology,people's access to information is more and more diverse,the younger generation of people prefer to access information through the network,has the advantages of convenience,fast,high efficiency,relatively speaking,today's radio and television programs have been in a disadvantaged state,the development and living space has been squeezed.In order to guarantee the development of the radio and television media,we must improve the radio and television monitoring and improve the broadcast quality of radio and television programs.The author mainly analyzes the challenges facing the radio and television monitoring under the background of information technology.