农业电商生态研究回顾与展望

Review and Prospect of Agricultural E-commerce Ecology Research

农业电商发展是乡村振兴战略实施的重要方面,将商业生态系统理论引入农业电商发展研究引起学者广泛关注,已有研究成果分散且尚未形成体系。本文从研究对象、研究内容、支撑理论、研究方法等方面对农业电商生态研究进行了回顾,并对农业电商研究与实践方向进行了展望。

The development of agricultural e-commerce is an important aspect in the implementation of Rural Revitalization strategy.Introducing the commercial ecological ecosystem theory into the research of the development of agricultural e-commerce has aroused wide attention of scholars,but existing researches are scattered and premature.This paper reviewed the ecological research of agricultural e-commerce from the research object,research content,supporting theory,research methods and so on,and gave the prospects for the research and practice direction.