徽州古村落文化资源产业化开发对策研究

A Research on the Industrial Development of Ancient Villages in Huizhou District

徽州古村落是重要的文化旅游资源,具有独特的历史价值、文化价值和经济价值,文化产业开发上具有不同于其它旅游资源的特点和规律。要树立"旅游为依托、徽文化为灵魂、产业化集群为支撑"的理念,重点构建复合型的文化产业价值链,科学规划,集聚产业,强化品牌,创新机制体制,走出一条可持续发展的道路,带动区域经济的转型升级。

Being an important cultural tourism resource,ancient villages in Huizhou district embodies unique historical value,cultural value and economic value.Its uniqueness requires different industrial de-velopment strategies.We should establish the concept of“tourism as the base,Huizhou ancient culture as the soul,industrial cluster as the backbone”,build a compound cultural industrial value chain,plan scien-tifically,emphasize industry,strengthen brand effect and innovate mechanism to find a path to sustainable development,therefore upgrading the regional economic transformation.