美国国家档案馆档案文化产品及其网络销售探析

Exploration of Cultural Products of Archives and Network Marketing from National Archives and Records Administration

在强调文化生活的背景下,如何更好地运营档案文化产品是当前档案信息资源有效利用亟需解决的问题。通过档案文化产品类型与特征、线上购物平台网站的设置及运营规则三方面,论文对美国国家档案馆线上购物平台出售的档案文化产品及其网络销售进行探析。基于美国国家档案馆在线购物平台销售档案文化产品的经验,我国档案机构需要突破原有的观念,拓展档案网站功能,结合社交媒体,完善运营,保障有关政策或制度,满足社会对档案文化的需求。

It is an urgent problem being solved that how to operate cultural products of archive well which archives administrations nowadays should using archival information effectively in the background of emphasizing cultural lives.Explore cultural products of archive and network marketing from National Archives and Records Administration through types and characters of products,settings of shopping website and rules of operation.Based on the experience of how National Archives and Records Administration selling cultural products of archive on shopping website,Chinese archives administrations have to breakthrough old concepts,expand functions of websites of archives,combine with social media and complete related policies or institutions of operating guarantees to satisfy the needs of archival culture from society.