基于产品形态美度的评价模型及应用

Aesthetic measure evaluation model of product morphology and its application

为了客观地分析消费者内隐的美感,提出了基于外显产品形态而进行美度评价的模型.总结美学评判知识,提出了10个产品形态美度的衡量指标;应用聚类分析获得针对目标产品的代表性美度指标,并运用结构方程模型验证了指标的合理性;运用神经网络建立产品形态与美感之间的映射关系,模拟人的审美认知过程进行美度评价;以紫砂壶美度评价为例进行验证分析,结果表明建立的模型是可靠的,可为产品形态设计提供有效辅助.

In order to analyze the implicit aesthetic perception of the consumers objectively,an evaluation model of aesthetic measure was presented based on the explicit product morphology.The aesthetics evaluation knowledge was summarized and ten weighing indexes of aesthetic measure were proposed to evaluate product morphology.Representative aesthetic measure index for the target product was obtained with clustering analysis and the structural equation model was applied to verify the rationality of the index.The mapping relationship of product morphology to its aesthetic measure was established with neural network,so that the cognitive processes of aesthetic measure could be simulated and evaluation of asthetic measure conducted.Taking purple clay teapot as an example,the evaluation of its aesthetic measure was verified and analyzed.The result showed that the model established would be reliable and could provide an effective aid to the design of product morphology.