基于熵权—TOPSIS模型的环太湖地区文化旅游产业竞争力测度与评价

Measurement and Evaluation of Cultural Tourism Industry's Competitiveness Around Taihu Lake Area Based on Entropy-TOPSIS Model

环太湖地区经济社会发达、历史文化悠久、旅游资源丰富,而进一步挖掘其市场需求旺盛、国际化程度高的优势,提高市场竞争力,对打造文化旅游精品项目和产品,使其成为具有世界知名度的文化旅游胜地有着重要的意义。基于文化旅游产业竞争力评价指标体系与评价模型的构建,运用熵权法计算各项指标的权重,并通过TOPSIS评价方法对环太湖地区20个县市区的文化旅游产业竞争力予以测度,同时利用产业的核心、基础、环境和可持续竞争力等要素揭示地区产业发展水平的差异。研究结果表明,环太湖地区各县市区文化旅游产业竞争力存在较明显的差异,且产业竞争力要素协调度不足;就产业综合竞争力而言,苏州城区等地区强势地位明显,溧阳市等相对处于优势地位,而嘉善县等则处于劣势地位且产业发展不均衡现象较为突出。为促进环太湖地区文化旅游产业整体协调发展,增强区域产业整体竞争力,给出促进产业发展的对策建议,以期为相关决策者提供有实用价值的参考信息。

The area around Taihu lake has developed economy,time-honored histories and cultures as well as rich tourism resources,so it's of great significance to bring its superiority of strong demand and high degree of internationalization into full play in order to launch boutique projects of cultural tourism and make this area world wide famous.Based on the construction of the evaluation index system and model of cultural tourism industry's competitiveness,this paper has determined the weight of each index by applying entropy method.With measuring industrial competitiveness of 20 counties around the Taihu Lake area by TOPSIS evaluation method,four competitiveness elements,which are the core,foundation,environment and sustainable development of industry are used to reveal the regional difference of the industry.According to the research,there are obvious differences in the competitiveness of cultural tourism industry around the area,and the coordination of the four elements need to be improved.As to the geographical location,Suzhou urban area gains obvious dominant position,while Liyang is relatively inferior,and unbalanced phenomenon in Jiashan is more prominent.In order to promote the coordinated development and improve the overall competitiveness of the regional industry,the corresponding suggestion is put forward to provide useful information for decision-makers.