基于分享经济的在线教育商业模式探究

Research on Online Education Business Model Based on Sharing Economy

基于互联网技术的分享经济通过把各生产要素、供需双方的信息便捷、高效地连接起来,大大提高了资源配置的效率,受到了资本市场和创业者的追捧。作为知识技术分享的在线教育更是由于信息在互联网传播中具有规模大、速度快、范围广、形式多样、成本低等特点而迅速崛起,出现了不同的商业模式。通过分析分享经济环境下在线教育不同商业模式的优缺点,并对未来趋势作出预测,提出在线教育的商业模式不完全等同于互联网企业的商业模式,它必须要摸清市场供求,遵循教育传播的基本规律,重视客户体验,坚持以教研和内容为主、科技为辅的原则,探索不同细分市场环境下可持续发展的营利模式。

The sharing economy based on Internet technology has greatly improved the efficiency of resource allocation by conveniently and efficiently connecting various factors of production as well as the information of supply side and demand side,and has been highly sought after by the capital market and entrepreneurs.As a form of knowledge and technology sharing,online education has?rapidly rise due to the information spread characteristics of large scale,fast speed,wide range,various forms and low cost on the Internet,which has brought about different business models.The paper analyzes the advantages and disadvantages of different business models of online education under the environment of sharing economy,and predicts future trends.Online education industry is a business model which is not exactly the same as that of the Internet enterprises.Therefore,it is necessary to find out the market supply and demand,follow the basic rules of educational communication,value customer experience,and adhere to the principle of giving priority to teaching and research as well as content while science and technology as the supplement,to explore profit models for sustainable development in different market segments.