基于混合式教学的电商视觉设计人才培养探索

Exploration on the e-commerce visual design personnel training based on hybrid teaching

电子商务行业进入内容为王时代,电商视觉设计人才培养有助于推进电商行业升级的脚步。快速发展的信息技术不断推动教学改革创新,混合式教学为电商视觉设计课堂教学提供了一种新思路。文章对高校电商视觉设计课程的教学现状进行阐述,指出混合式教学在电商视觉设计人才培养中的作用,深入探讨混合式教学过程中课前、课中、课后3个阶段,以对电商视觉设计人才培养实践提供借鉴意义。

The e-commerce industry has entered the era of content,and e-commerce visual design personnel training is helpful to promote the upgrading of e-commerce industry.The rapid development of information technology continues to promote innovation and innovation in teaching.The hybrid teaching provides a new idea for e-commerce visual design classroom teaching.This paper elaborates on the teaching status quo of college e-commerce visual design courses,and points out the role of hybrid teaching in e-commerce visual design personnel training.It explores the three phases of pre-class,mid-class and after-class teaching in the hybrid teaching process,to provide reference for e-commerce visual design personnel training practice.