电商生鲜食品物流能力评价——以A电商企业肉类产品为例

Appraising Fresh Food Logistics Capability of E-commerce Enterprises——Taking Meat Product of A E-commerce Enterprise as the Example

在借鉴国内外物流能力评价研究成果的基础上,针对生鲜食品物流活动的特点及评价现状,筛选构建了由仓储管理能力、运输配送能力、建设管理能力、员工素质、风险控制能力5个准则层指标和19个具体指标组成的电商生鲜食品物流能力评价指标体系,并利用加入风险因素的电商企业生鲜食品物流能力模糊综合评价模型对A企业进行实证研究。结果表明,电商生鲜食品的物流能力尤其是肉类产品物流能力还有很大的提升空间;从准则层指标来看,仓储管理能力、运输配送能力、建设管理能力略偏向于较强状态,而员工素质、风险控制能力略偏向于较弱状态。电商生鲜食品物流能力的提升要着重关注企业风险控制能力和员工素质方面,同时要兼顾建设管理能力、运输配送能力、仓储管理能力。

Based on the research results of domestic and international logistics capability evaluation and in view of the fresh food logistics activity characteristic and the present situation of appraisal,the authors screen and construct the indicator system of logistics capability evaluation,which includes such five criteria level indicators as warehousing management capabilities,transport and distribution capabilities,construction management capabilities,staff quality and risk control capabilities,and 19 specific indicators.A fuzzy comprehensive evaluation model of logistics capacity of fresh food of e-commerce enterprises is constructed with risk factors,and A enterprise is selected for empirical research.Studies show that the logistics capabilities of fresh food,especially meat products,have greatly improved.From the criteria level indicators,warehousing management capabilities,transport and distribution capabilities,and construction management capabilities tend to be strong,and the staff quality and risk control ability tend to be weaker.Therefore,we should pay more attention to the risk control ability and the quality of employees.At the same time,we should also take into account the capacity of construction management,transportation and distribution,and warehousing management.