舟山海洋非物质文化遗产保护性旅游开发研究

Research on Conservation Tourism Development of Marine Intangible Cultural Heritage in Zhoushan

山海洋非物质文化遗产种类繁多,价值较高,而在全球经济一体化进程加速发展的背景下,这些珍贵的海洋非物质文化遗产面临着生存与发展的挑战。大量实践证明,发展旅游业是非物质文化遗产保护的有效途径。文章在借鉴国内非物质文化遗产成功经验的基础上,提出了现代博物馆、生态街区、主题公园、实景演绎和旅游节庆等五种保护性旅游开发模式,并明确了其保护性旅游开发实施的途径。本研究为深入挖掘与合理开发利用舟山海洋非物质文化遗产资源,进一步丰富和完善我国海洋非物质文化遗产保护与开发的理论体系具有一定的示范意义。

There are many different kinds of marine intangible cultural heritage in Zhoushan,all of which are valuable.However,under the background of global economic integration,they are facing the challenge of survival and development.A lot of practice has proved that developing tourism is an effective way to protect the intangible cultural heritage.This paper,on the basis of successful experience in domestic,proposes five protection models,the modern museum,ecological blocks,theme parks,real deduction and tourism festival and etc.It also brings forward the implementation of its protective tourism development,which is meaningful for the rational development and utilization of Zhoushan?s marine non-material cultural heritage resources and further enriching and perfecting marine non-material cultural heritage protection and development in China.