基于百度指数的蚕丝被网络关注度分析

Analysis on Internet attention of silk quilt based on Baidu Index

商品的网络关注度可在很大程度上反映该商品在市场中的情况,对该商品行业的创新发展具有一定参考价值。基于百度指数数据,以图表形式分析关键词"蚕丝被"的网络搜索关注时间、方式、内容、热点、人群和地域等信息,发现每年10—12月是蚕丝被的网络关注集中期,消费者的移动趋势搜索指数上升;蚕丝被的"价格""品牌""保养"等内容受到了高度关注;蚕丝被"造假制假"新闻给市场带来较大的负面影响;江浙地区和经济较发达城市的青年一代是关注蚕丝被的主体。因此,建议在互联网时代下蚕丝被行业应更重视品牌建设和质量监管,满足市场需求。

The internet attention of products largely reflects the market of the products,and has certain reference value for innovative development of the product industry.Graphs was established based on Baidu Index to analyze the information of the keyword“Silk Quilt”in the search engine,including attention time,ways,contents,hotspots,groups and locations,etc.The results show that the period of every year from Oct to Dec is the hot period for its internet attention while the consumer mobile search index rises.The“price”“brand”and“maintenance”of silk quilt receive high attention.The news of“counterfeiting silk quilt”brings about large negative impacts on the market.The youths in Jiangsu Province,Zhejiang Province and other economically developed areas constitute the subjects paying attention to silk quilt.It suggests that the silk quilt industry in internet era should attach great importance to its brand building and quality supervision to cater to the market needs.