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低碳经济下的企业市场营销策略 被引量:1

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摘要 随着社会经济的迅速发展,人们赖以生存的环境逐渐在恶化,特别是现在的雾霾,危害是非常严重的,急需发展低碳经济。在这样的情况下,企业市场主体需要及时更改营销策略,从而适应时代的发展需求,这也是企业实现可持续发展的必要条件。本文从低碳经济对企业市场营销产生的影响和存在的问题进行研究,并谈了自己在发展低碳经济,采取市场低碳营销策略方面的看法。
作者 陈桢铭
出处 《投资与创业》 2018年第4期47-48,共2页 INVESTMENT AND ENTREPRENEURSHIP
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