华东地区电子商务发展水平空间差异及影响因素分析

Analysis on the influencing factors and spatial difference of e-commerce development level in east China

基于阿里研究院提供的华东地区464个县(区)电子商务发展水平的数据,采用空间分析法、位序-规模法则对华东地区电子商务发展水平空间差异进行分析,并运用逐步回归分析法探究其空间差异的影响因素.结果表明,从总体上看,华东地区电子商务整体发展水平较高,地理分布差异显著,空间格局自东部沿海区域向西部内陆区域呈现明显的阶梯状分层特征.等级规模特征显示,华东地区电子商务等级结构体系位于中间位序城市较多,首位城市的垄断性不强.县(区)电子商务发展状态主要处于"低-低"和"高-高"两种状态,"两极化"空间分布较显著,发展成熟的县(区)分布在东部沿海区域.在县(区)尺度上表现出显著的空间聚集特征,热点聚集区位于长三角地区,冷点聚集区分布于安徽省、江西省部分县(区).

Based on the data of the development level of 464 counties(districts)in East China provided by Ali Research Institute,this paper analyzes the spatial differences in the development level of e-commerce in east China by using spatial analysis and order-scale rules,and uses stepwise regression analysis explore the influencing factors of its spatial differences.The results show that,from the general point of view,the overall development level of e-commerce in east China is high,the geographical distribution is significant,and the spatial pattern shows obvious ladder-like stratification characteristics from the eastern coastal areas to the western inland.The scale distribution of the scale is relatively balanced,and the hierarchical structure system is located in the middle order provinces,and the monopoly of the first provinces is not strong.The phenomenon of“polarization”is more serious and the more mature counties(districts)are located in the eastern coastal areas.Significant spatial aggregation characteristics are shown on the scale of the county(area).The hot spots are located in the Yangtze River Delta,and the cold gathering areas are located in Anhui and Jiangxi counties(districts).